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Guide

Check your pricing before you borrow a practical guide.

Funding solves timing problems. It does not fix prices that are too low.

✓ Checking what you qualify for does not affect your credit score.

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Should you fix pricing before borrowing?

Short answer: Often, yes. Calculate gross margin by product or service, compare current costs with current prices line by line and test modest increases. If margins are healthy and the issue is timing, funding can bridge it; if margins are thin, funding adds cost to a business that cannot carry it, and fixing price first reduces how much you need.

Key facts

  • Funding fixes timing, not thin margins
  • Check margin by product or service
  • Costs have changed; prices may not have
  • Modest, explained increases are usually accepted

Related: Practical Business Funding Guides for Canadian Owners · Business Funding Requirements in Canada · Documents Needed for Business Funding in Canada · Business Funding Affordability Calculator (CAD) · Funding Readiness Score Canada: Free 30-Second Check

Overview

Funding solves timing problems. It does not fix prices that are too low.

Know your margins

Calculate gross margin by product or service. Some may be far lower than you think, especially after rising input costs.

Low-margin work can keep you busy and still drain cash.

Look at recent costs

Supplier, labour and energy costs have changed. Prices set years ago may no longer cover them.

Compare current costs with current prices line by line.

Test a price change

Raise prices on a few items or services and watch the effect. Many customers accept modest increases, especially for quality and reliability.

Communicate changes clearly.

Then decide on funding

If margins are healthy and the issue is timing, funding can bridge it. If margins are thin, funding adds cost to a business that cannot carry it.

Fixing pricing first often reduces how much you need.

Review regularly

Set a calendar reminder to review prices every six months. Small, regular adjustments are easier than large, sudden ones.

Healthy margins make every funding decision safer.

Typical starting points

Monthly revenueTypically from around $20,000 a month in deposits for Canadian files. The exact line varies by funder and by file.
Time in businessTypically about 12 months. Newer businesses can be reviewed, but the options narrow.
Account healthLimited low-balance or negative days. Funders read the last few months of bank statements for this.
CreditScores from 500 are considered. A score of 600 or higher opens more options and better offers.
DocumentsA signed application and recent business bank statements, typically the last four months.
Existing advancesFiles with an existing advance can be reviewed, including second position.

A quick margin check

Take your ten best-selling items or services. For each, write the price, the direct cost today and the margin in dollars and percentage. Compare with a year ago. Any item whose margin has fallen by several points is a candidate for a price change. Often a small adjustment on a few lines restores more cash than any funding would, and it keeps working every month.

Mistakes to avoid

Key takeaway

A price review costs nothing and keeps working every month. Do it before deciding how much to borrow, because healthier margins often shrink the request.

Communicate changes simply and early. A short notice explaining that costs have risen is usually accepted, and loyal customers rarely leave over a modest, explained increase.

Sources and review

Reviewed by the Merchant Fund Express team on October 12, 2026. Official pages checked as of that date.

Common questions

Is this advice for my situation?

It is general education. Your file and agreements are specific, so read them and ask questions.

What should I do next?

Gather four months of statements and write what the money is for in one sentence.

Can you help me apply?

Yes. Apply once and the file is matched to the structure that fits.

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