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Home / Canada / Guides / How to explain your business in four lines

Guide

How to explain your business in four lines a practical guide.

A short, clear description helps any reviewer understand your file in minutes.

✓ Checking what you qualify for does not affect your credit score.

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Overview

A short, clear description helps any reviewer understand your file in minutes.

Line one: what you do

Describe the business in plain words: what you sell, to whom and where. Avoid jargon.

For example: a family-owned bakery selling bread and pastries to walk-in customers and three local cafés in Halifax.

Line two: how money comes in

Explain the deposit pattern: daily card sales, weekly wholesale payments, seasonal peaks.

This helps the reviewer read your statements correctly.

Line three: what the money is for

Name the purpose and amount: a $22,000 oven replacement with a quote attached.

Specific purposes are easier to approve.

Line four: how it will be repaid

Connect repayment to revenue: daily sales of about $1,500 easily cover the payment, and the new oven increases capacity.

Show you have thought about it.

Put it together

Four sentences, attached to complete statements, are most of a strong file. They also prepare you for any follow-up questions.

Keep the note for future applications and update it as the business changes.

Typical starting points

Monthly revenueTypically from around $20,000 a month in deposits for Canadian files. The exact line varies by funder and by file.
Time in businessTypically about 12 months. Newer businesses can be reviewed, but the options narrow.
Account healthLimited low-balance or negative days. Funders read the last few months of bank statements for this.
CreditScores from 500 are considered. A score of 600 or higher opens more options and better offers.
DocumentsA signed application and recent business bank statements, typically the last four months.
Existing advancesFiles with an existing advance can be reviewed, including second position.

An example

A family bakery in Halifax sells bread and pastries to walk-in customers and supplies three local cafés. Card deposits arrive daily, about $1,400 on weekdays and $2,500 on Saturdays, with café invoices paid every two weeks. The request is $22,000 for a replacement deck oven, quoted and attached. Daily sales comfortably cover a daily payment, and the new oven ends repair costs and adds capacity for a fourth café.

Mistakes to avoid

Key takeaway

What you do, how money comes in, what the money is for and how it will be repaid. Four sentences with complete statements answer most of a reviewer's questions.

Common questions

Is this advice for my situation?

It is general education. Your file and agreements are specific, so read them and ask questions.

What should I do next?

Gather four months of statements and write what the money is for in one sentence.

Can you help me apply?

Yes. Apply once and the file is matched to the structure that fits.

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