Merchant Fund Express
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Use of funds

Funding a product launch from first run to first sale.

Production run, packaging, samples, listing or shelf fees and launch marketing.

✓ Checking what you qualify for does not affect your credit score.

The situation

At Merchant Fund Express, we start from what the money is for, because the use decides the amount, the structure and the timing.

A launch needs product, packaging and marketing before it has a single sale, and the first order may arrive 60 to 90 days after the first expense.

A funder reading a request like this looks at the business, not just the purpose: deposits and their consistency, average daily balance, negative days and any open advances. A clear, specific use with a defined amount reads better than a general request.

How to size the request

Production run, packaging, samples, listing or shelf fees and launch marketing. Add working capital for the period between spending and getting paid.

An illustration. These are illustrative figures to show the arithmetic, not an offer.

ItemIllustration
First production run$22,000
Packaging and samples$4,500
Launch marketing$6,000
Total$32,500

What tends to fit

The cheapest structure is usually the one that is outstanding for the fewest days. Fund the gap, not the whole year, and prefer a schedule you can see before you sign.

Working capital

A lump sum for the launch. See the page →

Revenue-based financing

Payments follow sales as the product ramps. See the page →

What to watch, and what to have ready

Funding more inventory than the first sell-through proves. Start with a first run.

Cost of the first production run
Expected sell-through and reorder date
Channel terms: shelf fees, returns and payment timing

Sole proprietors can apply. The minimum FICO is 500, and the better your credit, the better your offer. See the published requirements.

Related

All uses of funds — The full list of situations.
Funding for a new service line — A launch on the service side.
Working capital — The general product page.
How much can I borrow? — Sizing against revenue.
Do you qualify? — The four factors that decide most files.

Common questions

How much of a launch should be funded with outside capital?

Fund the first run and the launch; reorder from sales proceeds once sell-through is proven. Merchant Fund Express shows the exact amount, schedule and total cost in your offer before you sign.

How quickly can this be funded?

A person reviews your revenue, time in business and bank activity, and a decision is typically same day. Approved files are usually funded the next business day.

Does checking what I qualify for affect my credit?

No. Checking what you qualify for does not affect your credit score.

See what you qualify for

Apply with Merchant Fund Express: same-day decision, and applying takes a few minutes without affecting your credit score.

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