Merchant Fund Express
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Use of funds

Funding an expansion into a new market or territory.

Costs of entry, a launch period of payroll and marketing, and a cushion for slower ramp than the home market.

✓ Checking what you qualify for does not affect your credit score.

The situation

At Merchant Fund Express, we start from what the money is for, because the use decides the amount, the structure and the timing.

A second city is a second payroll, second marketing budget and often a second set of permits, all before the first local customer.

Underwriting leans on bank activity: how much comes in, how steadily, and what the balance looks like between deposits. A request that is tied to a specific, near-term need is easier to size and to approve.

How to size the request

Costs of entry, a launch period of payroll and marketing, and a cushion for slower ramp than the home market. Test with a smaller pilot where you can.

An illustration. These are illustrative figures to show the arithmetic, not an offer.

ItemIllustration
Permits, deposits and set-up$18,000
Four months of local payroll and marketing$52,000
Cushion for slower ramp (20%)$14,000
Total$84,000

What tends to fit

Before you choose, ask two questions: how long will the money be out, and where will the repayment come from? The answers narrow the options quickly.

A term loan

A fixed amount and weekly payments for a defined entry plan. See the page →

A line of credit

Draw as the new market ramps. See the page →

What to watch, and what to have ready

Entering with the same assumptions as the home market. New territories typically ramp slower.

Entry costs: permits, deposits, vehicles, local hiring
A realistic ramp curve
A decision point to scale up or stop

Sole proprietors can apply. The minimum FICO is 500, and the better your credit, the better your offer. See the published requirements.

Related

All uses of funds — The full list of situations.
Funding for multi-location businesses — Operating several sites.
Working capital — The general product page.
How much can I borrow? — Sizing against revenue.
Do you qualify? — The four factors that decide most files.

Common questions

Is a new market better funded as a term loan or a line?

A defined entry plan fits a term loan; an uncertain ramp often fits a line you draw as needed. Merchant Fund Express shows the exact amount, schedule and total cost in your offer before you sign.

How quickly can this be funded?

A person reviews your revenue, time in business and bank activity, and a decision is typically same day. Approved files are usually funded the next business day.

Does checking what I qualify for affect my credit?

No. Checking what you qualify for does not affect your credit score.

See what you qualify for

Apply with Merchant Fund Express: same-day decision, and applying takes a few minutes without affecting your credit score.

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