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Clover feature · Cafes & quick service

Online ordering for delis: how it works day to day.

A practical walk-through of online ordering on Clover for delis: what happens, who does what and what to set up first.

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Online ordering for a deli

Merchant Fund Express configures this Clover capability with your devices, menu and team, so it is working from the first shift.

For a deli, online ordering means customers choose from your menu on their own time and the order lands where your team already works.

For a deli, the detail that matters is this: weight-based items (meats, cheeses, salads) need a way to enter weight or a price-per-pound quantity, while prepared items are fixed prices. Keeping the two item types distinct keeps reports meaningful.

How it flows on a normal day

A deli publishes items

Your best-selling items and modifiers go online first.

Orders arrive as tickets

Each order carries a pickup time and a name.

The line works one queue

Online and counter tickets stay in sequence.

Handoff is confirmed

Pickup is matched by name or number.

Call Now to Get Set Up: (305) 384-8391

Why it is worth setting up properly

Online orders are the easiest sales to lose to a busy counter: the phone buzzes, the line is long and nobody has time. Putting them in the same queue as in-store orders means they get made in order, and the customer who ordered ahead is not punished by the customer who walked in.

A deli that ignores online ordering hands the easiest repeat sales to whoever is closer to the customer's phone. Taking them in the same queue keeps the line fair.

Give online customers a pickup name or number staff can call.
Mark items unavailable the moment they sell out.
Offer only items that travel well and ring up quickly.
Review online sales weekly and prune what does not sell.

What delis should know before setup

A Station Duo with a scale-ready workflow at the deli counter and a second terminal for the grab-and-go cooler; a printer tags each custom order with a ticket number.

Installation is on site: hardware set up and tested, your items and modifiers programmed, printers and drawers connected and your staff walked through a practice rush.

The pitfall to avoid

Letting online orders pile up unseen. Put a screen or a printer where someone looks at it every minute.

As explained by Merchant Fund Express. Updated 2026.

Common questions

Do online orders land in the same place as counter orders?

Yes. They arrive in the same ticket queue, so the kitchen works one list.

Can I pause online orders during a rush?

Yes. You can turn online ordering off or limit pickup windows when you are slammed.

Can I sell items by weight?

Yes. Items can be priced by weight so staff enter the quantity at the counter and the total is computed for them.

Do you publish prices for this setup?

No. Equipment and processing are quoted to your business, because the right number depends on your volume, card mix and how many stations you need. Call (305) 384-8391 for a personal quote.

How long does it take to get running?

Once your account is approved the hardware is configured and scheduled for on-site installation. We give you a real date when you call, and we stay with you through the first service.

Keep exploring

Ready to get set up with Clover?

Call Merchant Fund Express. We install it, train your staff and stay on the line after launch. Ask for a free rate review while you are at it.

Call (305) 384-8391
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