Merchant Fund Express
(305) 384-8391Apply

Which parts of a business plan matter to funders?

Use of funds, revenue history, cash-flow forecast and how the money repays. Funders skip the mission statement.

Check my options

Starting out

The parts of a business plan funders actually read

Lenders and investors rarely read a business plan front to back. They go straight to a few sections that answer whether the business can repay or grow: the financials, the use of funds, the management team and the market evidence.

As fast as
24 hours

Amount to request

$85,000.00

Funding range$25K to $5M

*Sample amounts shown. Your actual offer depends on your business and is reviewed before approval.

Why owners use Merchant Fund Express

Buyouts up to $100K

Existing balances of $100,000 or less can be bought out.

500 credit minimum

You can apply at 500; stronger credit opens more products.

Next-day funding

Approved files are usually funded the next business day.

Multiple funders, one application

Your file goes to funders that fit it, so offers can be compared.

Payroll before sales come in?

Fast decisions. Applying takes about 5 minutes.

Apply Now

How it works

Apply in minutes

A short application. A soft credit pull to start.

Fast decision

We review revenue, time in business and bank activity, not just a credit score.

Review your offer

You see the amount, the schedule and the full repayment amount before you sign.

Get funded

Funding in as little as 24 hours for qualified businesses.

How it actually works

Financial projections are read first. Lenders want a monthly cash flow projection for at least the first year, an annual projection for two to three years, a break-even analysis and the assumptions behind each number. Unrealistic growth rates or margins far above industry norms undermine the whole plan; conservative, explained assumptions build credibility.

The use of funds comes next. A table showing exactly what the money buys, such as equipment, inventory, build-out or working capital, and how each item contributes to revenue lets the lender judge whether the request is sized correctly. Vague categories like general expenses raise questions.

Management experience matters, especially for startups. Lenders want to know that the people running the business have relevant experience in the industry or in running a business. A short summary of each owner background, licenses and track record is enough.

Market evidence supports the projections. Rather than broad industry statistics, show evidence specific to your business: signed letters of intent, a waiting list, pre-orders, a lease in a high-traffic location or data from a pilot. This is what convinces a reader that projected revenue will materialize.

Other sections, such as the executive summary, company description and marketing plan, frame the story but are read more quickly. For revenue-based funding through MFE, a formal plan is usually not needed, since underwriting relies on statements, but the same discipline in a one-page use-of-funds note helps.

A worked example

Here is a revenue-based offer for an established business, where statements replace a formal plan. Illustrative numbers.

Funding for the project$25,000
Total payback (factor 1.30)$32,500
Term~44 weeks
Payment per week$739
Monthly payment the project must cover$3,198
Your estimate of added monthly profit$8,000
VerdictPays back within the term

Illustrative. Replace the estimate with your own numbers before applying.

Business plan sections ranked by funder attention

Financial projectionsRead first; assumptions matter
Use of fundsItemized and tied to revenue
Management experienceCritical for startups
Market evidenceSpecific to your business
Executive summary and marketingFrame the story

Who this fits — and who should wait

Good fit:

Probably not yet:

Related questions

Frequently Asked Questions

Which part of a business plan matters most to lenders?

The financial projections and their assumptions.

How detailed should cash flow projections be?

Monthly for at least the first year.

What is a use-of-funds table?

An itemized list of what the money buys and how it contributes to revenue.

Do lenders care about management experience?

Yes, especially for startups.

What counts as market evidence?

Letters of intent, pre-orders, waiting lists or pilot data specific to your business.

Do revenue-based funders need a business plan?

Usually not; they rely on bank statements.

Payroll $25K
Inventory $60K
Equipment $90K
Expansion $150K

Example uses for illustration only.

How to improve your chances

Before you apply:

  • Explain every projection assumption
  • Itemize the use of funds
  • Summarize owner experience
  • Show evidence specific to your business

Merchant Fund Express vs. a traditional bank

Merchant Fund Express
Traditional bank loans
Decision time
Same day
Weeks
Credit to apply
500 minimum
Usually much stronger credit
Collateral
Not required for most offers
Often required
Documents
Bank statements and ID
Tax returns, financials, plans
Offers
Multiple funders, compare
One lender

See what your business qualifies for

One secure application. A soft credit pull to start. No obligation to accept an offer.

Apply for Funding
Apply NowCall