Finance marketing only when you know the cost to win a customer and the payback is faster than the funding term. Test small before scaling with borrowed money.
Check my optionsRunning the business
Marketing is one of the most common uses of business funding and one of the easiest to waste. Borrowing for it makes sense when you know roughly what a customer costs to acquire and what that customer is worth.
Amount to request
$85,000.00
Funding range$25K to $5M
*Sample amounts shown. Your actual offer depends on your business and is reviewed before approval.
Approved files are usually funded the next business day.
Your file goes to funders that fit it, so offers can be compared.
You can apply at 500; stronger credit opens more products.
A person reviews your revenue, time in business and bank activity, often within hours.
Fast decisions. Applying takes about 5 minutes.
A short application. A soft credit pull to start.
We review revenue, time in business and bank activity, not just a credit score.
You see the amount, the schedule and the full repayment amount before you sign.
Funding in as little as 24 hours for qualified businesses.
Two numbers decide whether marketing is fundable. Customer acquisition cost (CAC) is what you spend to win one new customer; customer lifetime value (LTV) is the gross profit that customer brings over the relationship. If a plumbing company spends $150 in ads per new customer and each customer produces $900 of gross profit over three years, marketing is profitable, though only $300 of that arrives in the first few months. That timing matters when payments start immediately.
Content marketing, such as helpful articles, videos, guides and email, usually has a lower long-run CAC than paid ads but takes months to build. Paid search and social ads produce results within days but stop the moment spending stops. A sensible funded plan often uses paid channels for immediate revenue while building content that lowers costs over time.
If you lack CAC and LTV data, test before borrowing. Spend a small, fixed amount from cash for a month, track every lead and sale, and calculate the result. Funding a proven channel is a measured bet; funding an untested campaign is a gamble with a payment attached.
When you do fund marketing, make sure the first-months return covers the payment, not just the lifetime return. Revenue-based funding can provide the budget quickly and MFE considers credit from 500, but the payback check should come first. Also confirm you can serve the extra customers; a campaign that outruns capacity creates bad reviews instead of profit.
Here is a first-months payback check for a funded marketing push. Illustrative numbers.
| Funding for the project | $25,000 |
| Total payback (factor 1.40) | $35,000 |
| Term | ~40 weeks |
| Payment per week | $875 |
| Monthly payment the project must cover | $3,789 |
| Your estimate of added monthly profit | $15,000 |
| Verdict | Pays back within the term |
Illustrative. Replace the estimate with your own numbers before applying.
| Paid search ads | Fast results; fund if CAC is known |
| Social ads | Fast but variable; test first |
| Content and SEO | Slow build; fund gradually |
| Email to existing customers | Low cost, high return |
| Local sponsorships | Hard to measure; fund from profit |
Good fit:
Probably not yet:
It can be, when you know what a customer costs and what they are worth.
Total marketing spend divided by the number of new customers it produced.
Often, over months; it lowers costs long term but is slow to start.
Spend a small fixed amount from cash, track results for a month, then scale what works.
Revenue-based options begin at 500.
Funding payments start right away, so early returns need to cover them.
Example uses for illustration only.
Before you apply:
One secure application. A soft credit pull to start. No obligation to accept an offer.
Apply for Funding